by Olly Whittle | Jun 30, 2009 | Environmental Footprint
Coca-Cola and others use ever more sophisticated tools to measure their environmental impact and meet emissions goals Businessweek, June 1st 2009 Like many companies, Coca-Cola wants to cut its carbon footprint. The soft-drink maker has pledged to eliminate 2 million...
by Olly Whittle | Jun 19, 2009 | Advertising, Branding, Innovation, Marketing
Car companies like Hyundai and Ford have been showing solidarity with consumers recently, running ads promising that the companies will help them should they lose their jobs. The New York Times, June 18th 2009 Mercedes-Benz USA is trying a different way to get...
by Olly Whittle | Jun 11, 2009 | Advertising
Why You Need to Advertise in a Recession Now to Grow Your Business in the Future About.com In a recession, the first dollars that a company usually cuts come from the advertising budget. Advertising in a recession is actually a smart business move to grow your...
