Perhaps the largest single design project conducted by Virgin Atlantic Airways in recent years is the design of the company’snew Upper Class Suite. Introduced in response to a direct competitor action (BA’s introduction of the first fully flat aircraft seat-bed), the Upper Class Suite was a totally new concept in aircraft interior design and was designed, engineered and brought into production in only 36 months

by Olly Whittle | Aug 27, 2009 | Concept Design, Design, Product Design

Design Council The original requirement for the Upper Class Suite was simple: Virgin Atlantic needed to introduce a flat bed into its upper class cabins. Joe Ferry, Head of Design and Service Design, and his team began by exploring a wide range of different...

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. Jeff Bezos, Founder of Amazon.com

by Olly Whittle | Aug 21, 2009 | Branding

Selling your business successfully

by Olly Whittle | Aug 14, 2009 | Business Sale, Marketing

It is estimated that at around 10-15% of Britain’s three million businesses are looking to sell or change ownership at any given time. BBC NEWS, 21st May 2008 The last few months have seen many business owners rush to take advantage of the beneficial Capital Tax...

How design can help your business perform more strongly

by Olly Whittle | Aug 7, 2009 | Advertising, Branding, Concept Design, Design, Innovation, Marketing, Product Design

When times are tough and revenues are falling there may be a temptation for business to cut ‘discretionary’ budgets – money allocated to activities such as design, perhaps. But design is a powerful tool in a downturn. Design Council Our research...