Can Chinese Brands Compete on Global Stage?

A key hurdle toward Western acceptance is the fact that low prices are often equated with low value Adweek, Sept 21, 2010 Chinese brands have the opportunity to improve and possibly overtake Western brands, but must first improve key issues of quality, trust and...

BEST GLOBAL BRANDS 2010

Apple’s brand value has increased by 37% but it has only charted at 17th place in this year’s annual Best Global Brands survey from Interbrand, way behind IBM, Google and Microsoft. The company, boosted its brand through controlled messaging and an endless...