Phones 4 everyone!

While the explosion of mobile use is no new phenomenon, what continues to amaze is the appetite for smart phones and the onus on making them indispensible to the consumer. The smart phone was impressive alone, let alone the continued progression of technology that is...

Social Media: ROI….ROI….ROI

Now that the top UK brands are acknowledging the importance and power of social media, the emphasis of their involvement is beginning to change. Initially, those that first immersed their brand on the social networking platforms did so because they had the vision to...