Why Use a Hashtag?

Are you using hashtags in your social media campaigns?

Why Use a Hashtag?

Hashtags make it easier for people to find and follow discussions about brands, events and promotions. They also let brands track the performance of promotions across social media.

Hashtags can determine how easily you can target and track a campaign. You’ve probably seen many businesses use generic hashtags like #food or #chocolate. While these will get your update into a large conversation, using such broad hashtags is wasting your time.

Can you imagine how many posts (tweets or otherwise) contain #chocolate every minute? Managing the hashtag would be a nightmare. You’d spend weeks sorting through every instance of the hashtag to determine which mentions apply to you.

It’s worth the effort (and your sanity) to come up with a unique hashtag that fits with your particular campaign.

A good example is Subway’s #januANY campaign. Their hashtag has two key components: it’s distinctive enough to track easily and it’s simple for fans to remember.

From Google+ and Facebook to Pinterest and LinkedIn, hashtags are everywhere these days.

With the right tools, hashtags make it easier for brands to manage and maintain social media campaigns.

Tools above can help you launch, track and analyze hashtags across social networks. You can see what’s working and what’s not, how big your reach is and even how you compare to your competition. Pretty handy!

What do you think? What do you use to keep track of your hashtags? How have they worked for you? Share your experiences and opinions in the comments below.

One Comment

  1. A good tan can be achieved in a professional salon or at home, with
    so many product choices available. It is also an option to choose a
    popular London salon although you may need to
    secure a booking ahead of time. You may need being careful, if your skin is highly sensitive, you should check out any special instructions given on the packet before trying out the fake tan. Water
    accelerates the fading process, so the less you are in contact with water
    the slower it will fade. I also often wonder what these
    tattooed people will look like when they are old and
    shambling about with walking sticks. Today
    there are a lot of women who go for professional treatment
    to get this corrected. This allows you to purchase
    your items at a cost that is extremely affordable, without having to worry about
    being middle manned, and paying extremely expensive prices when you could be
    getting it cheaper. These booths are fully automatic and do not
    require a technician. In fact, I got my first Mystic Tan this past June – then I was hooked.
    The great thing about these tanning products
    is that they are completely affordable.

    My page: chloe sims starship Tanning Bed

Leave a Comment

Your email address will not be published. Required fields are marked *