I’ve been running an online marketing business for the last 4 years and sometimes marketeers are the most infuriating people to work with and be involved in meetings with. There’s a whole load of technical terms being thrown in that I don’t understand and people who have clearly got into the job because it seemed like an easy option when they had to make a career choice.
I see a thousand weird and wonderful ideas that people dream up to launch a new product or what they would do if they were marketing a startup, few of them ever execute their wild plans and many give in when they don’t appear to be getting any response.
The last couple of weeks I’ve sent out so many emails without responses that I checked with the web developer whether my emails were working! The intention was good I thought- contact app devs who were in the app top charts for photography and video that had an editing video app or downloader app and suggest that we could cross promote each other’s apps. I got one response from about 50 emails but I now have a lead. Was that good or bad marketing or the right attitude to not give up?
I’ve had to accept that much of my efforts at this stage will be noticed by very few, or no one. I’m tweeting, posting on Facebook, Instagram, LinkedIn, Tumblr, Medium, YouTube videos and posting on Google+ and even one like/comment/share sends me in to a fit of excitement. I have to tell myself that these things will grow, you sadly can’t start the tornado from day one, it all starts with a gentle gust of wind! So again, is that marketing that requires a special skill or just the right attitude to keep going when it makes no sense at all to do so?